“If we don't release, and we don't work together, there will be nothing left for the kids”

JP Tessier

Over the last season, our friends at Hooké traveled around Canada in search of the greatest fishing spots there are. They met Jean-Philippe on the shores of the Bonaventure River,

where he told them about how and why he became an Atlantic Salmon fishing guide. Fokus Outdoor created JP Tessier’s visual identity and website to promote his guide services.

All rights reserved, Fokus Outdoor 2023.