Hooké Brand

Hooké is a Canadian brand with a mission to promote conscious hunting and sustainable fishing. Through design, videography and photography, we share our vision and inspire a community of adventurers to explore and better understand the nature that surrounds them. Hooké’s purpose is to bring a fresh breath to the fly-fishing industry through its clothing brand and videos.

Since day one, Fokus Outdoor is behind Hooké’s ideation and branding. Amongst other things, we created their website and videos for each of their fly-fishing adventure around the world. hooke.ca.