Inspire people to initiate their close ones to fishing

Fête de la pêche

On Spring 2016, we shot a series of three clips for “La fête de la pêche”, a province-wide 3-day event that promotes fishing. The goal of the campaign was to extend the public of the event to

young adults. Through the stories of fishermen from different demographics and calibre, the campaign encouraged people to initiate their close ones to fishing.

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